Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you freely share. This includes your name, company name, email address, phone number, delivery locations, and any specific requirements for your floral needs. We also collect payment details when placing orders, though these are handled securely by our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery schedules, and budget considerations. This helps us tailor our service to your business needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this information to enhance website performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill orders and provide top-tier customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure you are satisfied with our service.

• Processing and completing your flower orders and gift arrangements
• Communicating about order status and delivery timing
• Providing customer support and addressing your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-identifying information to analyze market trends and enhance our operations. For example, we might assess which types of arrangements are most popular across seasons to better prepare our inventory.

With your explicit consent, we may share information about seasonal offerings, exclusive promotions, or new services that could interest your business. You can opt out of these communications anytime by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing use. Your information remains within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to staff who require it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors who specialize in secure financial transactions.

While we employ robust security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct any inaccuracies, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as needed for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request their removal.

When we no longer need your information, we securely delete or anonymize it. Some data may remain longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain site features.

Essential cookies are necessary for proper website function—they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individual users.

You can control cookie settings through your browser. Note that turning off certain cookies may affect some website features and your overall browsing experience.

Business Transfers and Changes

If AptPixelBalance undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of such changes and ensure that your information remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will inform you by email or by posting a notice on our website before the changes take effect.

Minor changes for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we inadvertently collected information from someone under 18, we will promptly delete that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information below, and we will address the situation promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we implement appropriate safeguards to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.